Branded foods like hot sauce are the future of swag
Fred has a decade's experience at some of the biggest names in UK grocery and most recently, Amazon Fresh. He loves discovering new food brands and helping them find distribution.
When it comes to corporate giveaways and bespoke presents, the choice of gift can significantly impact your event or brand's engagement and memorability. We all have a drawer or cupboard filled with branded swag like pens, drinking bottles and other corporate branded swag junk.Imagine instead receiving some delicious hot sauce, a big bar of branded chocolate, some gourmet coffee, or local honey. You'll remember the event every time you enjoy the bespoke branded gift, you can even share that bar of chocolate with others (and tell them all about that great event you went to). Here’s why gifting food items can be a game-changer for your corporate events and private occasions.
Imagine instead receiving some delicious hot sauce, a big bar of branded chocolate, some gourmet coffee, or local honey. You'll remember the event every time you enjoy the bespoke branded gift, you can even share that bar of chocolate with others (and tell them all about that great event you went to). Here’s why gifting food items can be a game-changer for your corporate events and private occasions.
Sustainability: A Step Towards a Greener Planet
Gifting food items is inherently more sustainable than handing out plastic pens and bottles. Food consumables are either fully consumed or come in recyclable packaging, reducing environmental waste and aligning your brand with eco-friendly practices. By choosing sustainable gifts, you demonstrate your company's commitment to environmentally conscious decisions, enhancing your brand’s reputation and appealing to eco-aware consumers.
Reduction of Waste: Gifts That Are Used, Not Tossed
Traditional branded items often end up forgotten in a drawer or tossed in the trash. Pens run out of ink, bottles and mugs get replaced, and all become clutter. Food gifts, however, are meant to be enjoyed. A delicious jar of honey or a bag of gourmet coffee won't go to waste. High quality consumables are designed to make sure your gift is appreciated and used, fostering a deeper connection with your brand.
Memorable and Engaging: A Taste That Lingers
Food creates memorable experiences in a way that pens and bottles cannot. The flavours and enjoyment created through high-quality consumables leave a lasting impression. Imagine your clients or guests savouring a hot sauce from Saucey McSauceface at their next barbecue or enjoying a cup of your branded coffee on a chilly morning. These moments ensure that your brand stays top-of-mind long after the event, creating a far more impactful engagement than a generic pen or bottle. At Saucey McSauceface we can also add further virtual engagement journeys through QR codes and links, further enhancing your engagements with your guests and clients.
Higher Return on Gift Spend: Quality Over Quantity
Investing in food gifts leads to a higher Return on Gift Spend (ROGS), something we at Saucey McSauceface are passionate about. Since food items are eaten and appreciated with joy, fewer gifts go to waste. Every dollar spent on these gifts translates into a tangible touchpoint with your brand. The positive experiences and memorable interactions created by food gifts enhance customer loyalty and encourage repeat business, ultimately providing a greater return on your investment compared to traditional promotional items. You're giving your guests a memory, an opportunity to talk about their relationship with you, and a deeper connection to your event.
Elevate Your Gifting Strategy With Saucey McSauceface
In the world of corporate giveaways and bespoke presents, it's crucial to choose items that represent your brand and provide genuine value to recipients. Food consumables from Saucey McSauceface offer sustainability, reduced waste, enhanced memorability, and a higher return on investment. By opting for delicious and practical gifts, you ensure that your brand leaves a lasting, positive impression.
Embrace the superior choice and elevate your gifting strategy with tastes that delight and engage. Your clients, partners, and the planet will thank you.
(Photo by frogses production on Unsplash)